▲ About AER

AER helps people find good outdoor experiences, and helps the operators who run them get found.

Find what's
out there.

The gap we close

A lot of the best stuff happens outside the obvious channels — small guiding companies, outfitters, fishing lodges, local businesses that know their region well but don't show up when you search. People who want those experiences and the people who provide them have a hard time finding each other. AER is built to close that gap.

We're not a tourism directory. We're not here to list the big attractions everyone already knows about. We're here to surface the lesser-known places — what makes them unique, why they're worth the trip — and the operators who work there. AER is built mostly for locals: people who'll make a day trip when they come across something interesting nearby, not only visitors passing through.

01Who it's for

Explorers and operators.

We talk about two kinds of people, and the whole site is organized around them.

An exploreris someone who likes getting outside and goes looking for what's around them — the person who'll take the detour or plan a day trip because something caught their interest. Mostly locals, not just tourists.

An operator is the business behind an experience — the guide, outfitter, instructor, or lodge that actually runs the trips. Usually small, usually local, usually doing it because they love it.

02Field Guides

A page for every region.

A Field Guide is our page for a single region. It's the core of how AER works. Each one covers what's actually there: the named places worth knowing, the activities the region is good for, when to go, and the local rules and conditions you should know before you head out. Where it helps, you'll also see live information — air quality, daylight windows, and whether conditions suit a given activity right now.

Two things matter to us. First, every claim is sourced— if we say a trail is open or a spot is worth the drive, the guide links back to where that came from, so you can check it yourself. Second, when we don't know something or can't verify it, we say so rather than make it up.

We're building a Field Guide for every region we cover, and they update as conditions and information change.

03Operator Pages

A front door for operators.

Alongside the regions, we build a page for each operator. The point is to show what makes that business worth choosing — the specific tours, rentals, and trips they actually run, and what they're good at. It's a clear, honest place for the right people to find them and get in touch.

We're on the operators' side.Most of them are small and local, and they're far better at running a trip than at getting found online. AER is meant to do that part for them — put their work in front of people who are already looking for it.

04What we care about

Place, fairness, clarity.

Place matters. The same activity is a different experience depending on where you do it, the season, and the conditions. We try to be specific about that rather than generic.

Operators should be visible for what they offer and who they're a good fit for, not for how much they spend on marketing.

Finding something good to do outside shouldn't be hard. We'd rather give you a clear, useful starting point than a long list to sort through yourself.

05How to use it

Start with a region.

Open the Field Guide for a region to get a sense of the area, check current conditions, and find the operators who work there. From there, an operator's page shows you what they offer and how to reach them. Browse, plan a trip, or just see what's around.

If you're an operator, AER is a place to be found by people who are specifically looking for what you offer — not buried in a general search or ranked by ad budget.

06Where we're starting

Ontario first, then Canada.

We're starting in Ontario and building region by region, with enough detail to be genuinely useful. The plan is to expand across Canada over time.

07The common ground

The same instinct.

For all their differences, the explorer and the operator share the same instinct. Both of them care about being outside. The explorer values the experience and goes looking for it. The operator has built a livelihood out of that same feeling — for most of them the work is personal, the trips they run and the places they share an extension of their own love for the outdoors.

That shared care is the whole point of AER. We're connecting people who value time outside with the people who've devoted their working lives to making it possible.

There's a lot to do outside.
AER is how you find it.